Brief
Create a promotional spot for Celsius Summer Vibe that drives engagement and allows visitors to enter a contest to win limited edition sneakers.
Services
POS-material
Sneakers display podium
Instore activation
This turned out to be Celsius most successful campaign to date, reaching new sales records and levels of customer engagement.
Initial sketches.
My first design draft that the client approved.
Custom made podium with plexi cube with sneakers inside. POS-material paper cubes for the campaign.
Final result at ICA Mall of Scandinavia with all POS units in place.