EM METALL
Client — fjällräven
Discipline — Identity / Campaign
Year — 2025
Role — Art Direction / Design
The Brief
Emmeli Holm is a Stockholm-based silversmith. Having never had a formal visual identity, the challenge was to create branding that would elevate her business.
The Solution
I designed a unique monogram to fit perfectly into SoMe profile pictures and demand attention in cluttered space. The mark is optimized for easy reproduction, ensuring it can be cleanly stamped onto physical merchandise, packaging, and jewelry.
DELIVERABLES
Branding (Logo & Typography)
THE WORK
Selected assets and application
01 — sketches
01 — first drafts
04 — monogram
05 — type test
01 — first drafts
Credits
Art Direction, Design, Typography — Christofer Sundborg
Photography — Kotryna Juskaite
Web Design – Erik Hjelm