SO•YOU BRANDING

Client — SO•YOU

Discipline — BRANDING

Year — 2025

Role — Art Direction / Design

The Brief

Stockholm-based advertising and production agency So•You needed a visual identity overhaul. Their existing branding felt disconnected from their daily operations and the founder’s core vision. This mismatch held the agency back, requiring a strategic realignment to ensure their look accurately reflected their true potential in the industry.

The Solution

Through stakeholder workshops, I conducted a comprehensive brand audit to uncover So•You’s core values. I developed targeted Stylescapes, landing on a direction centered on clarity and personality. I also refined their chunky wordmark to ensure small-scale legibility, resulting in an authentic brand identity that finally matches their ambition.

DELIVERABLES

Brand Audit: I conducted research and workshops to define the new strategic positioning.
Branding: I developed the visual identity, including the refined wordmark and stylescapes.
Social Media Strategy: I created a framework for how the brand should communicate across digital platforms.
Execution: I produced mockups and assets to demonstrate the brand’s new direction in physical and digital environments.

THE WORK

Selected assets and application