CSR REPORT
Client — fjällräven
Discipline — Identity / Campaign
Year — 2025
Role — Art Direction / Design
The Brief
Fjällräven needed to modernize their annual CSR report, shifting from dense, static documents to an accessible, cross-platform experience. The challenge was to make technical content engaging for both digital and physical audiences without compromising the brand’s credibility.
The Solution
I established a clean visual framework to translate complex data into an intuitive design. My work encompassed the landing page layout, an optimized digital color palette, and all infographics and illustrations. To maximize reach, I extended this direction across the campaign, producing retail one-pagers, social carousels, and video reels.
DELIVERABLES
Information Design: I illustrated and designed all infographics and data visualizations.
UX & UI Design: I designed the landing page and established the digital layout system.
Marketing Assets: I produced one-pagers for retail and wholesale environments.
Social Media: I created carousels and reels to extend the report’s reach on digital channels.
Visual Identity: I refined the color palette to ensure consistency across all touchpoints.
THE WORK
Selected assets and application
Credits
Art Direction, Design, Typography — Christofer Sundborg
Photography — Fjällräven