Brief

The mission was to create a promotional campaign for Celsius Summer Vibe to drive customer engagement and increase sales. The core requirement was to translate the specific graphic language of the Summer Vibe can into a physical retail space. The concept centered around a contest where visitors could win limited edition sneakers, requiring a display solution that felt as vibrant and energetic as the product itself.

Solution

I developed a comprehensive POS system and a custom display podium, using the can’s distinct visual identity as my primary blueprint. By deconstructing the graphic elements of the Celsius Summer Vibe packaging, I was able to create a cohesive environment where the physical units felt like a natural extension of the product. I managed the process from initial sketches to final production, ensuring that the brand's high-energy aesthetic translated perfectly into the sneaker display and modular branding units.

Deliverables

• Retail Design: I designed the custom sneaker display podium and plexiglass housing.

• POS Material: I created the modular branding units and promotional paper cubes.

• Instore Activation: I developed the complete physical layout for the retail experience.

• Art Direction: I oversaw the visual consistency, ensuring the design remained true to the original product graphics.