Högbo Brukshotell

Högbo Outdoor

Högbo Brukshotell already had a visually strong mountainbike offering in place and wanted to expand their catalogue to include other outdoor activities. With Högbo Outdoor, we created a solid foundation for enveloping the strong MTB-brand already in place, as well as the new outdoor arenas. Created while working at Gomorron Advertising Agency.

Services

  • Graphic design

  • Brand identity

  • Print production

 
 
 

The logotypes that were already in place.

Minding the legacy

Expanding the hierarchical family in a way that would keep the look and feel intact was a no-brainer.

  • Högbo Brukshotell needed to be separate but related.

  • Högbo Outdoor would envelope the MTB-arena together with all other new arenas.

 
 
 
 

Högbo Outdoor

Högbo Outdoor echoes shapes from the Högbo H and the mountainbike tire, creating a visual connection to both.

 
 

The Arenas

Each arena get its own symbol and color scheme. Easy to distinguish yet visually unified, the logo becomes an effective communicator at their website and on-site locations such as maps and signs.

 
 

Application

Högbo Outdoors first venture into the world was at signs and maps that I created.

 
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