Brief

So•You is a Stockholm-based advertising and production agency. They approached me because their existing brand identity felt disconnected from the way they actually operated. There was a clear mismatch between the founder’s vision and the brand’s look and feel, which hindered them from reaching their full potential in the industry.

Solution

I began with a comprehensive brand audit, conducting stakeholder interviews and workshops to define what So•You truly stands for. Based on these insights, I developed a series of Stylescapes to explore new directions. The final choice, a direction the founder immediately embraced, focused on clarity and personality. I also gave their chunky wordmark a facelift to ensure legibility in small sizes while retaining its bold character. The result is a brand that finally feels at home where it belongs.

Deliverables

• Brand Audit: I conducted research and workshops to define the new strategic positioning.

• Branding: I developed the visual identity, including the refined wordmark and stylescapes.

• Social Media Strategy: I created a framework for how the brand should communicate across digital platforms.

• Execution: I produced mockups and assets to demonstrate the brand’s new direction in physical and digital environments.