Brief

So•You is an advertising and production agency in Stockholm.

Solution

Through research we found that So You weren’t where they belong. There was a mismatch between founder Andreas Segerfeldt’s way of doing things and the look and feel of the brand.

Services

  • Brand audit and positioning

  • Stylescapes

  • Branding

  • Social Media Strategy

Brand Audit

Through stakeholder interviews and a workshop we found out where and what So*You are (and aren’t).

WINNER WINNER CHICKEN DINNER!🐣

Andreas signed off on So You’s new direction with this Stylescape.

Wordmark

We gave So*You’s chunky typography a facelift that brings clarity in small sizes.

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