Brief

Räkan is a classic seafood joint in the heart of Stockholm. Initially, they approached me to unify their various menus. However, I quickly identified a significant mismatch in their visual communication, where off-putting, photo-based illustrations and inconsistent typography were hindering the guest experience.

Solution

I took a holistic approach to their brand assets. I curated their existing library, removing dated elements and replacing them with over 30 new, hand-crafted nautical illustrations. To enhance the atmosphere, I introduced a rustic typographic system that feels weathered and salty. For the menus, I focused on functional improvements such as increased contrast for readability and a monochrome illustrative style to reduce eye strain, allowing red accents to guide the guest through the selection.

Deliverables

• Illustration: I crafted a library of 30+ new nautical themed illustrations.

• Menu Redesign: I improved the layout with a focus on scannability and readability.

• Brand Curation: I audited and cleaned up existing visual assets to ensure a high-quality brand output.

• Typography: I curated a system of rustic and weathered fonts to match the restaurant's soul.