Räkan Restaurant

Make seafood great again

Räkan (The Shrimp) is a seafood joint in the heart of Stockholm. They wanted help to make all menus look the same – I ended up doing a lot more than that, improving the menus on all fronts and updating the label of their aquavit creating a coherent brand experience.

Services

  • Typography

  • Illustration

  • Layout

 
 

From fishy to fabulous.

New illustrations

The duplex style was distinctively Räkan and worth keeping, but the pseudo-illustrations had to go. Nobody wants to look at cows when ordering a hamburger, and these sea insects didn’t do anyone any favors. I curated all existing illustrations and expanded their visual library with 30+ new nautical illustrations.

  • Curated old illustrations, removing photo based illustrations that were off-putting

  • Created 30+ new nautical themed illustrations, in two color variants.

 
 
 
 

Typography

IM FELL, dating back to 1672, makes for such a great pairing to the new imagery. Rustic, imperfect and weathered – everything smelling of salt water and old books.

 
 

Menu

Making several improvements on the food menu.

  • Increased contrast in body text, ensuring good readability.

  • Pricing in headlines, easier to scan.

  • Monochrome illustrations – less eye strain and making red a visual cue for headlines.

 
Next

Druin